the sweet smell of social media success: how likeable local helped grow this natural detergent business

Patricia A. Boswell - Safonique

Safonique is the first company to introduce pure essential oils in the laundry detergent marketplace. Safonique gets clothes immaculately clean with none of the harmful and environmentally-unfriendly chemicals in traditional detergents!

Patricia Boswell has been with Likeable Local since November of 2016. Since she joined the Likeable family, she and her Customer Success Manager, Jonathan Logan, have worked to transform her company into a lifestyle brand. With the guidance and of our team, Patricia decided to implement a daily short video journal routine called "A Word with Pat". Patricia, true to her brand, has stuck with it and has posted a video featuring uplifting and motivational content every weekday for a year! Though Patricia started with a small audience, it has continuously grown and now her videos have been viewed over 118,000 times!

Beyond just the views, "A Word with Pat" has been able to build
lasting relationships and increase page engagements. When Safonique first joined Likeable Local in 2016, her products were available in limited Walmart stores in New England. Since then, her detergent has made its way onto the shelves of Walmarts and ShopRites nationwide and sold hundreds of cases. Patricia credits her relationship with Likeable for much of her success.

118,449VIDEO VIEWS

169,968

PEOPLE REACHED

222%

GROWTH IN VIEWS

As 2018 continues, we plan to maintain steady growth in Patricia's customer base through a mix of website click advertisements, video promotion, pixel tracking, and custom audience building.

Since her start with Likeable Local, Patricia has expanded Safonique 
into an empire. Her product has now graced the laundry shelves of
all 50 states! Safonique has also maintained predominantly 5-star
ratings on Amazon and Walmart.

With summer just around the corner, we can't wait to see Safonique
in every American home! 

"I don't think I could have had a better year for my business. Jonathan has worked with me tirelessly to ensure I have everything I need to be successful. Sometimes I feel like Kim Kardashian with a whole team of people behind me helping
to make sure I succeed."

Patricia A. Boswell

At Likeable Local, we are always looking for new ways to improve and build on our past successes. We take our learnings from star clients like Safonique and make sure that our next client is even more successful. If you want to hear more stories from successful clients check out how we were able to bring over 1000 leads in for EMRG Media, or how we worked with Denbigh Law to create a custom strategy to boost page likes and engagement! If you’d like to learn more about our plan to take your business to the next level, click below to schedule a least-pressure-you’ve-ever-felt consultation.