How likEable local helped this birmingham restaurant organically improve engagement

The Filling Station

When it comes to top-notch service, quality local entertainment, and unparalleled cuisine, no one does it better than The Filling Station of Birmingham, Alabama. With an atmosphere of love and family, they provide customers with a superior dining experience that feels like home - if home had 5-star service, a menu jam-packed with delicious food, and top quality entertainment. The folks at The Filling Station came to us with the goal of increasing the visibility of their offerings, entertainment schedule, and cuisine.

We have thoroughly enjoyed and appreciated our partnership with Likeable Local. With so many moving parts in a small business, it’s a great asset to have someone there to assist you with the

things you just can’t fully focus on yourself.

Our social media strategy for the Filling Station was entirely based around properly supporting and highlighting a

well-received business, building on their successes with quality posts and attentive customer service to achieve growth. We provided them with custom social media posts to highlight their many offerings - from specific entree specials to entertainment schedules and special events - while monitoring engagement and success. We also responded to each review, thanking customers for their continued support and feedback.

The results?


In just six months, they received over 300 new followers via organic reach alone! Their custom content showcases a particularly high amount of traction for specials and events they’ve hosted, with a typical engagement rate of 5%-7% (significantly higher than the average for organic content - around 2%). They have achieved a 4.5/5 rating on Facebook as well as 383 recommendations.



Likeable Local has helped us nurture a place to converse with customers about things they like

or don’t like which helps us tailor our service. And, by posting pics of our delicious food and drink specials, we’ve been able to get more people in the doors!

Through our partnership with The Filling Station, we were able to connect their business with hundreds of satisfied customers, helping them to broadcast their numerous offerings to a highly-attentive audience. We have been able to highlight the best qualities of a successful, beloved business and augment their success with simple, but effective, strategies. With each post, we are better able to understand which methods work best for the Filling Station and its clientele and work diligently to create the best online experience for them.


For restaurateurs out there, social media should be your go-to outreach strategy. It’s an amazingly useful tool for sharing your passion about what you do, the atmosphere of your establishment and the imagery of your mouth-watering creations.

At Likeable Local, we strive to improve and build on our past successes, learning new and creative ways to help our clients achieve their goals. We take our learnings from noteworthy clients like The Filling Station and make sure that our next client is even more successful. To learn more about The Filling Station, visit their facebook page or their website, and explore more stories from successful clients like Trademark Mechanical, or WSI Digital Shop Keys by visiting If you’d like to learn more about our plan to take your business to the next level, click below to schedule a least-pressure-you’ve-ever-felt consultation.