How Black Friday Ads Helped Customers Buy Into This Small Jewelry Business

Howie's Jewelers


Howie's Jewelers is a small jewelry company from Troy, New York. They have been with us for a few months now and they had big plans for Black Friday weekend. They needed help promoting their products and specials - that's where we came in! 

With only a $100 ads budget, we planned a few small campaigns to take advantage of the Christmas season, employing a diverse ad strategy on Facebook. In total, the 6 ads had 8,076 impressions, 4,796 reach and 142 clicks! As a result, their sales are up and their business is thriving.

We utilized a combination of website click, brand awareness, and promoted post ads to drive traffic to Howie's online store and increase page engagement. Our design team worked to integrate Howie's brand assets with bold graphics and text to create a compelling social media shopping experience for customers.

The ads covered a wide range of Howie's services and promotions, including free insured shipping around the world, free gifts with purchases (how cool is that?), and links to their online store. In total we saw an increase in online traffic and a tenfold increase in post engagement.

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"We expected a decrease in responses or an increase in cost for Black Friday weekend, and Likable decreased the cost per click for our highest ticketed items."

With such a boost in online traffic for Howie's Jewelers, they expect to continue on an upward trend in post engagement, page likes, and jewelry sales! We take our learnings from star clients like Howie's Jewelers and make sure that our next client is even more successful. If you want to hear more stories from successful clients check out how we were able to bring over 1000 leads in for EMRG Media, or how we worked with Tracy Pina to sell more homes through social media! If you’d like to learn more about our plan to take your business to the next level, click below to schedule a least-pressure-you’ve-ever-felt consultation.