How Social Media Helped Drive Business to this Small Company One Stitch at a Time
Laura Winckel - Quality Quilts by Laura
Our star customer this month is Quality Quilts by Laura. Owner
Laura Winckel helps mourners memorialize their lost loved ones and celebrate births, marriages, and anniversaries. Customers who have commissioned Laura call her quilts “hugs from heaven”. They’ve even deemed her, “The Quilt Angel”. Laura also frequently speaks at trunk shows and other events on her career and passion for preserving memories.
Laura's work was also recently featured in "Work It" by Carrie Kerpen, a public speaker, host of the popular "All The Social Ladies" podcast, and co-founder and CEO of Likeable Media. In the book, Carrie shares how she was touched by a "Quality Quilt".
Laura's business has a track record of success on social media. Since partnering with Likeable Local, her page has gained over 3,300 likes, her posts have reached more than a quarter million people, and her sales have continuously grown. With so much success, we asked ourselves, "where do we go from here?"
“For Laura, quilting is more than just a business. It’s about healing and love. Laura would spend hours with each customer, listening to their stories and helping them heal."
32,606 PEOPLE REACHED
In January, we held a brainstorming session to find a new way to package, brand, and market her business, taking into account her growing popularity. Jon Logan, her account manager, created a forward-looking video and packaged it in a format custom-designed for virality. The results speak for themselves.
The video reached an astounding 32,606 people and has accumulated over 13,000 views thus far. We also created a lead ad to build upon the success of the video which resulted in 13 new leads. She received multiple additional leads through the video itself on Facebook. The video gained such a high level of engagement that it led to an increased interest in the full scope of Laura's product offerings, from wedding quilts to baby quilts, memorial quilts, and more!
"Success doesn't happen overnight, but with Likeable, I am seeing incredible results"
As we continue into 2018, we expect to see a steady rise in business for Quality Quilts. We take our learnings from star clients like Laura and make sure that our next client is even more successful. If you want to hear more stories from successful clients check out how we were able to bring over 1000 leads in for EMRG Media, or how we worked with Denbigh Law to create a custom strategy to boost page likes and engagement! If you’d like to learn more about our plan to take your business to the next level, click below to schedule a least-pressure-you’ve-ever-felt consultation.