from website clicks to real world engagement
Mike Shaw - Mike Shaw Buick and GMC
Mike Shaw of Mike Shaw Buick and GMC runs his business with passion and dedication: a drive (no pun intended) to provide customers with the perfect vehicle for their needs. Mike’s track record speaks for itself - he has a loyal following, long-time repeat customers, 5 star reviews, and great digital assets.
Dave Hall of ALLRevedUp Internet Solutions brought Mike Shaw to us through our partner program. Likeable Local works with partners to offer a comprehensive social media solution as part of a broader online marketing strategy. Our custom strategy for Mike was all about tracking, reporting, and results. Mike was already able to measure his organic traffic and paid search traffic - tracking is necessary to be able to prove ROI - at Likeable Local, we understand that social media should be no different.
Through contact with Mike’s service department, we worked to increase reach for their promotions and specials by running ads that directed customers to specific service-oriented landing pages. The dealership also noted that they were having difficulties determining which parts of the website customers were visiting upon clicking the ads. With this in mind, we set up a plan that utilized Facebook’s newest advertising/tracking technologies to not only track customers' actions across Mike's website, but drive more customers into the shop for service appointments.
OF TOTAL SEPTEMBER
COST PER TRACKED SERVICE
LANDING PAGE VIEW
By installing the Facebook pixel, we were able to measure traffic to landing pages and determine how many views were attributable to our ad campaigns. We were able to drive 1461 clicks to their service website - 55.7% of their total September volume! Using the information we collected about this audience, we were able to micro-target and retarget customers with relevant offers, allowing us to turn a one month campaign into a long-term marketing strategy. Mike Shaw Buick and GMC has seen demonstrable results from our campaigns: more maintenance coupon printouts, and more customers using those coupons to schedule service appointments.
"Likeable Local has been amazing to partner with to bring more business to the Mike Shaw Buick-GMC service center. Stefanie is very responsive and able to provide detailed answers and recommendations which keep improving the performance of our ads month over month."
Dave Hall was looking to make social media another profitable, trackable, and measurable part of his marketing strategy for Mike Shaw Buick GMC and we were delighted to be able to deliver results. It’s always a fun challenge for us here at Likeable Local to integrate our solution with a well-established brand and a solid pre-existing marketing strategy - we’ve worked with dozens of customers like Mike Shaw and Tracy Pina of Coldwell Banker, Los Gatos to do just that. It’s just as fun (ok, maybe even more fun) to help customers build their social presence and online marketing portfolio from scratch like we’ve done with EMRG Media and Safonique. No matter what your situation is, if social media is something you are looking to turn into a reliable ROI generator, our team is eager to help! If you’d like to learn more about our plan to take your business to the next level, click below to schedule a least-pressure-you’ve-ever-felt consultation.